About Us

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The Beginning
The Beginning
Nov 2024

The Beginning

It started with one cold LinkedIn message and a shared mission: to build tech that makes fashion more sustainable and gives people more freedom to express themselves.

The Founders

Samira and Rukaiah

Samira is from Ghana, the #1 destination for excess fashion waste, and saw the impact firsthand

Rukaiah grew up where women were told what to wear and who they could be.

Two different worlds. One shared mission.

The Challenge

The industry's waste hurts everyone

2.5-5B

items go unsold every year

Many are burned or dumped in places like Ghana, harming both people and the planet.

Shoppers

Spend too much time scrolling and too much money on items they could've gotten for less.

Creators

Want to earn, but don't own inventory.

Innovation in Fashion

The Solution

So we built something new

A style-driven marketplace for excess inventory. Powered by AI, driven by creators, and built for the next generation of shoppers.

It helps brands protect their image and move inventory smarter.

It helps shoppers find what fits their style without the overwhelm.

And it helps creators earn by styling what already exists.

And this is just the beginning of how we'll use tech to make fashion more sustainable.

Our Values

Responsibility

01

Responsibility

We hold ourselves to a higher standard. We act like the future is ours to shape, because it is.

Growth

02

Growth

We are always leveling up, as individuals and as a team.

Freedom

03

Freedom

Freedom to express. Freedom to choose. Freedom to lead your own path and help others do the same.